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We wish to tell positive and insightful stories of a real India, one that is changing and shifting all the time. We don’t want to tell nostalgic stories of its past. We prefer to highlight India’s role in contemporary design. At Tiipoi, we believe in a common sense attitude to consumption - an all-encompassing design ethos of the Indian subcontinent where nothing is wasted, and innovation comes from the lack of something rather than an excess.