Your privacy and Fy!

1. Good For YOU.

We only use your data to improve your experience.

2. Surely Secure

We protect your data completely and consistently.

3. Clearly Yours

We always tell it to you straight – no surprises, no confusion.

4. Spamless Wonder

You control how we should communicate with you.

5. The Bare Necessities

If we don’t need it, we’ll delete it. We don’t save a whole bunch of data that’s not critical.

Protecting Your Privacy

At Fy!, we are 100% committed to protecting the privacy and security of our customers and site visitors. We shop online too – so we really get how important privacy is. If you have any questions about how we Protect Your Privacy, drop us a line at dataprotection@iamfy.co

For all our services, the data controller — the company that’s responsible for your privacy— is Project J Ltd.

Navigating this page

How we use your information

What we do with your data depends on the information. The tables below set this out in detail, showing what we do, and why we do it.

Your name and contact details

How we use your name & contact detailsWhy?
Deliver your purchases to youWe’ve got to do this to perform our contract with you (it’s a bit hard to send your order if we don’t use your name and contact details!)
Send you service messages by e-mail or through our app, such as order updatesWe’ve got to do this to perform our contract with you (so you can tell when your order is coming)
Sending you information by email, or via in-app notifications about our new products and servicesTo keep you up to date. We only send this with your permission
Fraud prevention and detectionTo prevent and detect fraud against either you or Fy – unfortunate, but absolutely essential
Showing you Fy adverts as your browse the webSo you can see our latest products and deals
Finding out what you, and other customers, likeTo ensure we are giving you what you want, and to stay ahead of the competition

Your date of birth information

How we use your date of birthWhy?
Fraud prevention and detectionTo prevent and detect fraud against either you or Fy – unfortunate, but absolutely essential

Your gender information

How we use your gender informationWhy?
To direct you to the right part of our websiteTo get you to the products that you want faster

Your payment information

This means your card’s security/CVV code, don’t worry, we don’t keep them.

How we use your payment informationWhy?
Take payment, and give refundsWe’ve got to do this to perform our contract with you — we’re not giving all our stuff away!
Fraud prevention and detectionTo prevent and detect fraud against either you or Fy – unfortunate, but absolutely essential

Your contact history with us

What you’ve said to us — for example, over the phone, on instant chat, or on social media.

How we use your contact historyWhy?
Provide customer service and supportWe’ve got to do this to perform our contract with you, after all, you expect the best service from us
Train our staffSo that, when you contact us, you get the best possible customer service

Purchase history and liked items

What you’ve bought and what you’ve stored in your basket for another time

How we use your purchase history and saved itemsWhy?
Sell you thingsWe’ve got to do this to perform our contract with you — if you can’t put stuff into a basket, you can’t buy it!
Provide customer service and support, and handle returnsWe’ve got to do this to perform our contract with you
Finding out what you, and other customers, likeTo ensure we are giving you what you want, and to stay ahead of the competition

Information about your phone or laptop, and how you use our website and app

Information you give us when you browse our site or use our app, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website and app.

How we use information about your phone or laptop, and how you use our website and appWhy?
Improve our website and set default options for you (such as language and currency)To give you the best possible shopping experience
Protect our websiteTo prevent and detect fraud against either you or Fy – unfortunate, but absolutely essential — and to meet our legal obligations about looking after your data

Information from accounts you link to us

What we do if you link your Facebook account to us

How we use information from accounts you link to usWhy?
To enable you to log into our website simply and easily without having to create a specific accountTo make it easier for you to use iamfy.co and purchase those items you want!
To provide product recommendationsSo you can quickly spot things which take your fancy

Your responses to surveys, competitions and promotions

How we use your responses to surveys, competitions and promotionsWhy?
Run the survey, competition or promotionWe’ve got to do this to perform our contract with you — if we can’t use your entry, you can’t possibly win!

You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, the overall customer experience might not be optimal, but we respect your choice completely.

We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and app, and developing new products and services. We also share this information with third parties.

Sharing your information

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that.

However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:

  • Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies
  • Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business
  • Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud
  • Companies approved by you, such as social media sites (if you choose to link your accounts to us) and our dropship brands when you place an order

We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.

Marketing messages

If you have said we can, we’ll send you marketing messages by email, to keep you aware of what we’re up to and to help you see and find our products.

How to stop marketing messages from iamfy.co

You can stop receiving marketing messages from us at any time.

You can do this:

  • Through your account settings
  • By clicking on the ‘unsubscribe’ link in any email
  • By contacting our Customer Service team via hello@iamfy.co

Once you do this, we will update your profile to ensure that you don’t receive further marketing messages.

Please note that, as Fy comprises a complex web of many inter-connecting services, it might take a few days for all our systems to be updated, so you might get messages from us while we process your request.

Stopping marketing messages will not stop service communications (such as order updates or where you have expressed an interest in an activity at Fy, for example new brands).

Seeing adverts for Fy online

We also engage in online advertising, also to keep you aware of what we’re up to and to help you see and find our products.

Like many companies, we target Fy banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

The banners and ads you see will be based on information we hold about you, or your previous use of Fy (for example, your Fy search history, and likes) or on Fy banners or ads you have previously clicked on.

Keeping your information

We’ll hold on to your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our Customer Care team) for as long as is necessary to provide support-related reporting and trend analysis only.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

Your rights

You have a lot of rights relating to your personal information:

  • The right to be informed about how your personal information is being used (like this notice!)
  • The right to access the personal information we hold about you
  • The right to request the correction of inaccurate personal information we hold about you
  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
  • The right to stop direct marketing messages, which you can do through and to withdraw consent for other consent-based processing at any time by contacting us via dataprotection@iamfy.co
  • The right to request that we transfer or port elements of your data either to you or another service provider
  • The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office

If you want to exercise your rights, have a complaint, or just have questions, please contact us.

Changes to how we Protect Your Privacy

We may change this page from time to time, to reflect how we are processing your data.

If we make significant changes, we will make that clear on the Fy website or other Fy services, or by some other means of contact such as email, so that you are able to review the changes before you continue to use Fy.

Cookies

We use cookies on our website. For more information on cookies, please see our cookie pop-up.

How to contact us

We always want to hear from our customers (especially if you feel we’ve let you down or could do better).

If you:

  • Have any questions or feedback about this notice
  • Would like us to stop using your information
  • Want to exercise any of your rights as set out above, or have a complaint

please don’t hesitate to contact our Customer Care team, who will be happy to answer any questions you may have.

You can contact our privacy team by dropping us a line at dataprotection@iamfy.co or else through via the Fy website. Or if you’d like to, you can write to us at:

  • Fy
  • ℅ Project J UG
  • Glogauer Strasse 5
  • Hinterhof Rechts
  • 4OG
  • Berlin 10999