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Obsession is a subsidiary of the 1986 founded family business Lalee. This is now led by the brothers Shikib, Jawid and Walid Lalee in the second generation. The fascination for the complex carpet craftsmanship has already been laid in the cradle of the Lalee brothers. How carpets are knotted, repaired, washed and traded has always been part of the family's own identification or origin and history.