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The name ‘Laauw’ references what the Dutch word ‘lauw’ stands for. it’s an open minded, almost indifferent point of view; everything is good until proven otherwise. This definition of openness makes for a view on life – and therefor on business – where possibilities and chances take the upper hand over problems and obstacles. The extra ‘a’ in the brand name shows that it’s perfectly fine to be different. It’s fine to be yourself. You can be who you want to be. You decide.