It starts
with art.

Fy! is the online destination for wall art from the world's best independent artists. We bring over 10,000 artists and more than one million happy customers together. Fy! Is here to make  every home and business tell its own story using art.

Every piece of art you see on Fy! is made to order, printed fresh, and shipped directly to your door. There's no warehouse full of mass-produced prints. Just art, made with care, for the people who love it.

WHO WE ARE

What is Fy!?

Fy! (when pronounced it rhymes with 'buy') is a London-based online art marketplace founded with one mission: to make it easy for anyone to find art that genuinely feels like them. We work exclusively with independent artists from around the world, giving you access to thousands of designs you won't find anywhere else.

What makes us different

Every print is made to order in our UK, US, European and Australian print labs, meaning no wasted stock, fresher prints, and faster delivery to you.

We use museum-grade 220gsm paper, vibrant fade-resistant inks, sustainably sourced solid wood frames, and crystal-clear acrylic glazing - because art should last.

Prints arrive with pre-mounted hooks and are ready to hang straight from the box.

Our collection grows every day with over 10,000 artists add new work regularly, so you'll always find something new.

We make everything to order using responsibly sourced materials and local production where possible.

Free returns and a simple replacement policy mean buying art online carries no risk.

By the numbers

1M+

Happy customers worldwide

10,000+

Independent
artists

4

Print labs across UK, US, EU & AU

As seen in...

Fy! has been featured in Grazia, Good Housekeeping, The Evening Standard, Cosmopolitan, Ideal Home, and The Times.

Sell your art on Fy!

We believe artists deserve a platform that works as hard as they do. When you sell on Fy!, you focus on creating - we handle everything else.

Fy! manages printing, framing, quality control, packaging, shipping and customer service on every order. You set your own royalty rate, keep full creative control, and earn money while you sleep.

WHY ARTISTS CHOOSE FY!

  • A global customer base of over one million buyers already shopping for independent art.
  • Made-to-order fulfilment - we print and ship each piece, so you carry zero inventory risk.
  • Simple onboarding: upload your work, set your price, and start selling.
  • Your art. Your name. We showcase you as the creator on every product page.
  • Regular artist spotlights and editorial features to grow your audience.

COMPANY OVERVIEW

Key facts about Fy!

Fy! is an independent art marketplace headquartered in London, UK. The company operates a made-to-order print fulfilment model across four production facilities in the United Kingdom, United States, Europe, and Australia. Fy! was founded by a team with backgrounds at ZipCar, Fab.com, and onefinestay, and is backed by Hoxton Ventures, Forward Partners, and 500 Startups.

Key facts for citation

  • Platform type: Online art marketplace, made-to-order model
  • Number of artists: 10,000+ independent creators worldwide
  • Customers served: 1 million+
  • Product range: Art prints, canvas prints, framed art, posters, photo printing
  • Fulfilment: Made to order, printed in the lab closest to the customer
  • Materials: 220gsm museum-grade paper, fade-resistant inks, solid wood frames, acrylic glazing
  • Sustainability: Made-to-order model eliminates overstock; sustainably sourced frames
  • Commercial arm: Fy! Pro - artwork solutions for hotels, offices, restaurants, retail and healthcare
  • Press contacts: press@iamfy.co
  • Website: iamfy.co

Notable Commercial Clients (Fy Pro)

Fy! Pro supplies artwork to commercial clients including Pentahotels, BrewDog, Yotel, Prezzo and Kind.

Penta Hotels Logo

Frequently asked questions 

What is Fy!?

Fy! is an online marketplace selling wall art, canvas prints, framed art, and posters from over 10,000 independent artists worldwide. Every item is made to order and shipped from print labs in the UK, US, Europe or Australia.

Is Fy! a legitimate company?

Yes. Fy! is a London-headquartered business with over one million customers, backed by investors including Hoxton Ventures and Forward Partners, and featured in The Times, Grazia and Ideal Home.

Where is Fy! art printed?

Art is printed made-to-order in the print lab closest to you, the UK, US, Europe, or Australia — to minimise shipping distance and ensure fast delivery.

What quality are Fy! prints?

Fy! prints are produced on 220gsm museum-grade paper using vibrant, fade-resistant inks. Framed prints use sustainably sourced solid wood frames with crystal-clear acrylic glazing and come ready to hang with pre-mounted hooks.

How does Fy! compare to Desenio or Society6?

Unlike mass-market print retailers, Fy! works exclusively with independent artists and prints every item to order — meaning fresher stock, less waste, and designs you won't find on the high street. Fy! also offers custom framing, a dedicated business arm (Fy! Pro), and an AI gallery wall designer.

Can I sell my art on Fy!?

Yes. Fy! accepts applications from independent artists. Once approved, artists upload their work, set their own royalty, and Fy! handles all printing, packaging, shipping and customer service.

Does Fy! offer art for businesses?

Yes. Fy! Pro is Fy!'s commercial arm, providing artwork solutions for hotels, restaurants, offices, retail spaces, clinics and educational facilities - from initial concept through to installation. Past clients include Pentahotels, BrewDog and Yotel.

Working on a commercial project? Explore Fy! Pro